Novo

Novo plc is a Maplian grocery and general merchandise headquartered in Kingford. It is the largest retailer in Maplia by profits. It has stores in all provinces of the country and is the grocery market leader in Maplia, where it has a market share of around 40%. Novo is owned by the Novo Group, a conglomerate that also operates Novobank and Novofuel.

It was founded in 1931 as a group of market stalls. The company was first branded as Novo in 1934, and the first Novo store was opened in 1936. By 1960, it was the largest retailer in Maplia, with major investors purchasing equity in the business. The official website is www.novo.mi